| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 10,3% | 283 | 10,2% | 29 | |
| Atenas | 15,0% | 284 | 9,5% | 27 | |
| Koh Samui | 10,9% | 131 | 9,9% | 13 | |
| Madrid | 11,5% | 115 | 9,6% | 11 | |
| Budapest | 14,2% | 138 | 9,4% | 13 | |
| Viena | 10,9% | 99 | 9,1% | 9 | |
| Ámsterdam | 10,9% | 98 | 10,2% | 10 | |
| Tokio | 9,0% | 64 | 10,9% | 7 | |
| París | 13,8% | 96 | 9,4% | 9 | |
| Frankfurt | 9,3% | 61 | 9,8% | 6 | |
| Bangkokk | 10,9% | 70 | 10,0% | 7 | |
| Nueva York | 15,9% | 102 | 9,8% | 10 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €208 | -20.1% vs prev (€261) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.8% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 39.3% | >30% | Review cancellation policies. Consider deposit requirements. |