| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 6,5% | 67 | 10,4% | 7 | |
| Phukett | 8,0% | 53 | 9,4% | 5 | |
| Da Nang | 15,2% | 81 | 8,6% | 7 | |
| Kuala Lumpur | 8,0% | 42 | 11,9% | 5 | |
| Sao Paulo | 6,2% | 30 | 10,0% | 3 | |
| Weligama | 21,5% | 100 | 10,0% | 10 | |
| Pattaya | 8,6% | 33 | 9,1% | 3 | |
| Singapur | 5,7% | 21 | 9,5% | 2 | |
| Zúrich | 6,5% | 20 | 10,0% | 2 | |
| Nueva Delhi | 7,2% | 20 | 10,0% | 2 | |
| Tokio | 7,2% | 19 | 10,5% | 2 | |
| Barcelona | 7,8% | 20 | 10,0% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €207 | -12.2% vs prev (€236) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.8% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 33.3% | >30% | Review cancellation policies. Consider deposit requirements. |