| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Cancún | 13,0% | 200 | 10,5% | 21 | |
| Orlando | 18,3% | 213 | 10,3% | 22 | |
| Madrid | 15,4% | 172 | 9,9% | 17 | |
| Bávaro | 11,5% | 117 | 10,3% | 12 | |
| Londres | 9,8% | 88 | 9,1% | 8 | |
| Río Janeiro | 13,5% | 117 | 10,3% | 12 | |
| Sevilla | 15,1% | 125 | 9,6% | 12 | |
| Roma | 9,5% | 77 | 9,1% | 7 | |
| Barcelona | 12,8% | 95 | 11,6% | 11 | |
| Playa del Carmen | 19,5% | 143 | 9,1% | 13 | |
| Miami | 19,6% | 131 | 9,2% | 12 | |
| Las Vegas | 18,7% | 96 | 9,4% | 9 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 40.3% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 12.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |