| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Varadero | 15,3% | 101 | 9,9% | 10 | |
| Sharm El Sheikh | 22,6% | 148 | 8,1% | 12 | |
| Madrid | 18,9% | 89 | 10,1% | 9 | |
| La Habana | 8,9% | 34 | 11,8% | 4 | |
| Mérida | 6,3% | 24 | 12,5% | 3 | |
| Cayo Santa María Ciudad | 7,4% | 28 | 10,7% | 3 | |
| Punta Del Este | 7,0% | 24 | 8,3% | 2 | |
| Fundao | 24,9% | 80 | 10,0% | 8 | |
| Costa Adeje | 8,4% | 21 | 9,5% | 2 | |
| Dahab | 8,0% | 20 | 10,0% | 2 | |
| Bilbao | 9,5% | 23 | 8,7% | 2 | |
| Caleta De Fuste | 6,3% | 13 | 15,4% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Media | Search-to-Quote | 9.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |