| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 7,1% | 92 | 10,9% | 10 | |
| Barcelona | 8,3% | 97 | 9,3% | 9 | |
| Madrid | 8,2% | 60 | 10,0% | 6 | |
| Roma | 8,0% | 49 | 10,2% | 5 | |
| París | 6,6% | 33 | 9,1% | 3 | |
| Torrejón De Ardoz | 5,3% | 25 | 12,0% | 3 | |
| Costa Adeje | 7,9% | 28 | 10,7% | 3 | |
| Brasil | 11,5% | 39 | 10,3% | 4 | |
| Hurghada | 8,1% | 27 | 11,1% | 3 | |
| Phukett | 9,4% | 29 | 10,3% | 3 | |
| Málaga | 6,0% | 18 | 11,1% | 2 | |
| Miami | 6,7% | 18 | 11,1% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €129 | -47.9% vs prev (€248) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.6% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |