| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 11,3% | 537 | 10,2% | 55 | |
| Barcelona | 12,4% | 236 | 9,3% | 22 | |
| Dubái | 11,4% | 213 | 11,3% | 24 | |
| Valencia | 13,2% | 150 | 8,7% | 13 | |
| Roma | 13,7% | 146 | 8,9% | 13 | |
| La Habana | 10,2% | 102 | 10,8% | 11 | |
| Benidorm | 6,6% | 56 | 10,7% | 6 | |
| Puerto De La Cruz | 8,7% | 54 | 9,3% | 5 | |
| París | 13,4% | 74 | 9,5% | 7 | |
| Berlín | 11,4% | 62 | 9,7% | 6 | |
| Sevilla | 13,8% | 68 | 8,8% | 6 | |
| Ámsterdam | 12,8% | 62 | 9,7% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €141 | -10.6% vs prev (€158) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 10.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |