| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 20,2% | 663 | 10,3% | 68 | |
| Roma | 29,1% | 678 | 10,2% | 69 | |
| Barcelona | 19,2% | 444 | 10,4% | 46 | |
| Nueva York | 20,9% | 268 | 10,1% | 27 | |
| La Habana | 20,5% | 252 | 9,5% | 24 | |
| París | 18,8% | 211 | 10,0% | 21 | |
| Madrid | 21,3% | 195 | 9,2% | 18 | |
| Cancún | 14,5% | 117 | 11,1% | 13 | |
| Milán | 21,2% | 161 | 11,8% | 19 | |
| Varadero | 26,2% | 193 | 8,3% | 16 | |
| Viena | 25,4% | 169 | 10,1% | 17 | |
| Budapest | 15,5% | 102 | 9,8% | 10 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €199 | -15.7% vs prev (€236) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 12.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |