| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Buzios | 7,3% | 77 | 10,4% | 8 | |
| Santiago | 11,4% | 99 | 10,1% | 10 | |
| Roma | 10,1% | 80 | 8,8% | 7 | |
| Nueva York | 6,2% | 43 | 11,6% | 5 | |
| Cancún | 10,9% | 67 | 9,0% | 6 | |
| Río Janeiro | 6,6% | 39 | 10,3% | 4 | |
| Orlando | 9,2% | 51 | 9,8% | 5 | |
| Madrid | 5,3% | 25 | 12,0% | 3 | |
| San Pedro de Atacama | 10,7% | 50 | 10,0% | 5 | |
| Florianópolis | 10,1% | 47 | 10,6% | 5 | |
| Bávaro | 10,5% | 38 | 10,5% | 4 | |
| Miami | 6,9% | 22 | 9,1% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €273 | -12.4% vs prev (€311) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.4% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |