| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Nuevo Vallarta | 16,3% | 690 | 9,7% | 67 | |
| Punta De Mita | 13,6% | 505 | 9,9% | 50 | |
| Mazatlán | 12,7% | 266 | 10,2% | 27 | |
| Cancún | 10,8% | 219 | 9,6% | 21 | |
| Zapopan | 9,0% | 139 | 10,1% | 14 | |
| Puerto Vallarta | 10,8% | 163 | 10,4% | 17 | |
| Monterreyy | 14,3% | 174 | 9,2% | 16 | |
| Ciudad de México | 11,5% | 97 | 10,3% | 10 | |
| San Jose Del Cabo | 6,8% | 54 | 11,1% | 6 | |
| Playa del Carmen | 17,2% | 62 | 11,3% | 7 | |
| Guadalajara | 6,4% | 19 | 10,5% | 2 | |
| Tijuana | 5,9% | 17 | 11,8% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €230 | -13.6% vs prev (€267) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 11.4% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 37.6% | >30% | Review cancellation policies. Consider deposit requirements. |