| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 7,9% | 165 | 9,7% | 16 | |
| Barcelona | 7,3% | 125 | 10,4% | 13 | |
| Lisboa | 7,4% | 56 | 8,9% | 5 | |
| Vigo | 6,0% | 44 | 13,6% | 6 | |
| Valencia | 10,2% | 54 | 7,4% | 4 | |
| Zaragoza | 6,1% | 27 | 11,1% | 3 | |
| Costa Adeje | 12,4% | 50 | 8,0% | 4 | |
| Palma De Mallorca | 7,4% | 27 | 11,1% | 3 | |
| Fuengirola | 6,2% | 20 | 10,0% | 2 | |
| Portimão | 6,4% | 19 | 10,5% | 2 | |
| Málaga | 8,4% | 25 | 8,0% | 2 | |
| Bormujos | 8,5% | 25 | 12,0% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 32.8% | +7.8pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Alta | ADR | €68 | -35.2% vs prev (€106) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |