| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| La Molina | 14,6% | 622 | 9,8% | 61 | |
| Roma | 14,1% | 248 | 10,9% | 27 | |
| Sharm El Sheikh | 13,0% | 211 | 9,5% | 20 | |
| Andorra la Vella - Escaldes | 14,0% | 210 | 10,0% | 21 | |
| Hurghada | 14,0% | 205 | 10,2% | 21 | |
| Vielha | 11,8% | 163 | 9,8% | 16 | |
| Sierra Nevada | 12,9% | 168 | 10,7% | 18 | |
| Barcelona | 15,3% | 136 | 9,6% | 13 | |
| Dubái | 15,0% | 123 | 9,8% | 12 | |
| Pas de la Casa | 13,6% | 107 | 9,3% | 10 | |
| Encamp | 18,9% | 113 | 9,7% | 11 | |
| Boí | 10,3% | 57 | 10,5% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €108 | -22.2% vs prev (€138) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 12.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |