| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Milán | 17,7% | 536 | 10,4% | 56 | |
| Roma | 17,5% | 443 | 9,9% | 44 | |
| Turín | 11,8% | 246 | 10,2% | 25 | |
| Barcelona | 14,6% | 243 | 10,7% | 26 | |
| París | 18,7% | 252 | 9,9% | 25 | |
| Lisboa | 11,0% | 104 | 9,6% | 10 | |
| Agadir | 16,4% | 143 | 11,2% | 16 | |
| Madrid | 17,2% | 135 | 9,6% | 13 | |
| Hamburgo | 11,0% | 69 | 8,7% | 6 | |
| Ciudad de México | 17,0% | 100 | 10,0% | 10 | |
| Estambul | 14,8% | 79 | 11,4% | 9 | |
| Bruselas | 11,8% | 59 | 10,2% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €30 | -29.1% vs prev (€42) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |