| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Varadero | 16,4% | 437 | 9,8% | 43 | |
| Cayo Santa María Ciudad | 8,9% | 63 | 11,1% | 7 | |
| Guardalavaca | 6,7% | 30 | 10,0% | 3 | |
| La Habana | 6,8% | 20 | 10,0% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 87.5% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 9.4% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |