| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 11,2% | 301 | 10,3% | 31 | |
| Bávaro | 10,6% | 128 | 10,2% | 13 | |
| París | 9,4% | 77 | 10,4% | 8 | |
| Riyadh | 9,7% | 76 | 9,2% | 7 | |
| Cancún | 8,3% | 59 | 8,5% | 5 | |
| Barcelona | 11,3% | 65 | 10,8% | 7 | |
| Londres | 11,6% | 66 | 10,6% | 7 | |
| Kuala Lumpur | 10,8% | 59 | 10,2% | 6 | |
| Ciudad de México | 9,8% | 51 | 9,8% | 5 | |
| Al Madinah al Munawwarah | 10,4% | 53 | 9,4% | 5 | |
| Madrid | 13,7% | 70 | 10,0% | 7 | |
| Buenos Aires | 7,8% | 39 | 10,3% | 4 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €157 | -23.4% vs prev (€204) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 11.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 35.1% | >30% | Review cancellation policies. Consider deposit requirements. |