| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 13,5% | 350 | 9,7% | 34 | |
| Barcelona | 10,5% | 190 | 11,6% | 22 | |
| Roma | 8,4% | 101 | 9,9% | 10 | |
| Es Mercadal | 10,9% | 73 | 11,0% | 8 | |
| Bilbao | 12,1% | 74 | 12,2% | 9 | |
| Budapest | 8,0% | 41 | 9,8% | 4 | |
| Palma De Mallorca | 16,1% | 79 | 10,1% | 8 | |
| Alcalá De Henares | 12,3% | 59 | 10,2% | 6 | |
| Vecindario | 11,5% | 55 | 9,1% | 5 | |
| Tres Cantos | 11,2% | 47 | 8,5% | 4 | |
| Zaragoza | 13,4% | 53 | 9,4% | 5 | |
| Sevilla | 15,5% | 58 | 10,3% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Media | Search-to-Quote | 9.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |