| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 95,7% | 3310 | 9,9% | 328 | |
| Roma | 79,8% | 2290 | 10,1% | 232 | |
| Barcelona | 89,2% | 1210 | 9,9% | 120 | |
| Madrid | 90,3% | 1042 | 10,1% | 105 | |
| Sharm El Sheikh | 78,5% | 751 | 10,5% | 79 | |
| París | 87,3% | 645 | 9,6% | 62 | |
| Estambul | 64,1% | 456 | 10,1% | 46 | |
| Londres | 86,9% | 608 | 10,0% | 61 | |
| Milán | 117,9% | 818 | 10,3% | 84 | |
| Phukett | 76,5% | 421 | 9,5% | 40 | |
| Hurghada | 106,1% | 570 | 9,3% | 53 | |
| Abu Dabi | 94,7% | 461 | 10,0% | 46 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €55 | -67.1% vs prev (€168) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.8% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |