| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Cancún | 7,7% | 80 | 10,0% | 8 | |
| Orlando | 7,8% | 69 | 10,1% | 7 | |
| Playa del Carmen | 7,8% | 32 | 9,4% | 3 | |
| Nueva York | 8,2% | 32 | 9,4% | 3 | |
| Addison - Tx | 5,8% | 20 | 10,0% | 2 | |
| Santiago De Los Caballeros | 5,0% | 16 | 12,5% | 2 | |
| Miami | 6,7% | 20 | 10,0% | 2 | |
| Cabo San Lucas | 6,8% | 20 | 10,0% | 2 | |
| Montego Bay | 7,0% | 20 | 10,0% | 2 | |
| Edimburgo | 7,0% | 20 | 10,0% | 2 | |
| Las Vegas | 8,5% | 24 | 8,3% | 2 | |
| Madrid | 13,1% | 30 | 10,0% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €130 | -40.8% vs prev (€219) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |