| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 107,3% | 3443 | 10,2% | 350 | |
| París | 101,9% | 1521 | 10,2% | 155 | |
| Barcelona | 104,6% | 1317 | 9,9% | 131 | |
| Dubái | 33,2% | 370 | 10,0% | 37 | |
| Bruselas | 96,5% | 711 | 9,8% | 70 | |
| Córdoba | 43,9% | 321 | 9,7% | 31 | |
| Roissy - en - France | 36,7% | 263 | 10,3% | 27 | |
| Lisboa | 56,5% | 328 | 11,0% | 36 | |
| Málaga | 143,3% | 788 | 9,8% | 77 | |
| Valencia | 97,1% | 531 | 10,0% | 53 | |
| Zaragoza | 127,2% | 687 | 10,0% | 69 | |
| Roma | 40,2% | 202 | 9,9% | 20 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 50.0% | +35.5pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Alta | ADR | €44 | -31.8% vs prev (€65) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |