| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Miami | 16,5% | 283 | 9,9% | 28 | |
| Nueva York | 13,7% | 216 | 11,1% | 24 | |
| Madrid | 12,5% | 196 | 9,2% | 18 | |
| Tijuana | 16,6% | 242 | 9,9% | 24 | |
| Orlando | 14,8% | 199 | 9,5% | 19 | |
| Cancún | 22,1% | 233 | 9,0% | 21 | |
| Santiago | 12,8% | 131 | 10,7% | 14 | |
| Bávaro | 11,2% | 100 | 9,0% | 9 | |
| Dubái | 19,1% | 165 | 9,1% | 15 | |
| Viena | 13,7% | 118 | 10,2% | 12 | |
| Las Vegas | 13,8% | 117 | 9,4% | 11 | |
| Ciudad de México | 19,5% | 154 | 10,4% | 16 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €86 | -31.0% vs prev (€124) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.6% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |