| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 22,7% | 1870 | 10,1% | 188 | |
| Phukett | 23,4% | 424 | 9,2% | 39 | |
| Da Nang | 22,0% | 300 | 9,7% | 29 | |
| Singapur | 21,5% | 256 | 10,2% | 26 | |
| Bangkokk | 26,9% | 302 | 9,9% | 30 | |
| Kuala Lumpur | 30,7% | 332 | 10,5% | 35 | |
| Azerbayán | 17,7% | 150 | 10,7% | 16 | |
| Pattaya | 18,0% | 148 | 10,1% | 15 | |
| Tokio | 21,1% | 143 | 10,5% | 15 | |
| Zúrich | 21,2% | 136 | 10,3% | 14 | |
| La Meca | 15,8% | 93 | 9,7% | 9 | |
| Bakuu | 13,9% | 75 | 10,7% | 8 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €192 | -15.8% vs prev (€228) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 42.3% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 12.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |