| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Hurghada | 7,7% | 142 | 9,9% | 14 | |
| Gdansk | 6,6% | 39 | 10,3% | 4 | |
| Sharm El Sheikh | 7,3% | 36 | 11,1% | 4 | |
| Costa Calma | 7,4% | 36 | 8,3% | 3 | |
| Puerto De La Cruz | 7,6% | 36 | 11,1% | 4 | |
| Barcelona | 5,3% | 20 | 10,0% | 2 | |
| Quarteira | 5,4% | 20 | 10,0% | 2 | |
| Fuengirola | 6,2% | 20 | 10,0% | 2 | |
| Safaga | 7,8% | 23 | 8,7% | 2 | |
| Albufeira | 7,1% | 20 | 10,0% | 2 | |
| Portimão | 8,3% | 22 | 9,1% | 2 | |
| Málaga | 9,9% | 22 | 9,1% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €150 | -18.2% vs prev (€183) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |