| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Madrid | 9,8% | 367 | 10,4% | 38 | |
| Roma | 13,7% | 262 | 10,3% | 27 | |
| Matalascañas | 13,2% | 160 | 10,0% | 16 | |
| Granada | 11,8% | 98 | 9,2% | 9 | |
| Pinto | 13,6% | 104 | 8,7% | 9 | |
| Andorra la Vella - Escaldes | 16,1% | 121 | 8,3% | 10 | |
| Sierra Nevada | 12,2% | 85 | 10,6% | 9 | |
| Córdoba | 8,9% | 53 | 9,4% | 5 | |
| Toledo | 10,4% | 59 | 8,5% | 5 | |
| Puerto De La Cruz | 11,4% | 57 | 10,5% | 6 | |
| Disneyland Resort Paris | 10,2% | 50 | 10,0% | 5 | |
| Costa Teguise | 7,9% | 36 | 11,1% | 4 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €122 | -14.6% vs prev (€143) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 10.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |