| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Roma | 21,0% | 511 | 10,2% | 52 | |
| Dubái | 22,9% | 486 | 10,3% | 50 | |
| Fundao | 19,1% | 295 | 10,8% | 32 | |
| Berlín | 19,5% | 256 | 9,8% | 25 | |
| París | 23,9% | 262 | 10,3% | 27 | |
| Barcelona | 26,4% | 274 | 9,1% | 25 | |
| Las Vegas | 19,5% | 183 | 10,4% | 19 | |
| Madrid | 26,0% | 214 | 10,3% | 22 | |
| Bangkokk | 25,6% | 208 | 10,1% | 21 | |
| Cancún | 24,4% | 174 | 9,2% | 16 | |
| Singapur | 24,3% | 170 | 9,4% | 16 | |
| Tokio | 27,4% | 182 | 9,9% | 18 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €115 | -11.8% vs prev (€130) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 12.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 36.5% | >30% | Review cancellation policies. Consider deposit requirements. |