| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| París | 6,6% | 78 | 10,3% | 8 | |
| Cairo | 9,0% | 81 | 9,9% | 8 | |
| Bruselas | 9,3% | 77 | 10,4% | 8 | |
| Dubái | 7,9% | 51 | 9,8% | 5 | |
| Milán | 9,3% | 50 | 10,0% | 5 | |
| Bolonia | 7,0% | 30 | 10,0% | 3 | |
| Niza | 11,5% | 49 | 10,2% | 5 | |
| Roma | 7,7% | 23 | 8,7% | 2 | |
| Londres | 7,4% | 20 | 10,0% | 2 | |
| La Meca | 7,7% | 20 | 10,0% | 2 | |
| Riyadh | 6,2% | 10 | 10,0% | 1 | |
| Valencia | 6,8% | 10 | 10,0% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €110 | -23.4% vs prev (€144) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |