| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 8,0% | 205 | 9,8% | 20 | |
| Madrid | 7,0% | 78 | 11,5% | 9 | |
| La Habana | 7,0% | 62 | 9,7% | 6 | |
| Roma | 9,0% | 69 | 8,7% | 6 | |
| Sharm El Sheikh | 9,7% | 71 | 9,9% | 7 | |
| Barcelona | 8,3% | 54 | 9,3% | 5 | |
| Doha | 6,4% | 27 | 11,1% | 3 | |
| Venecia | 5,5% | 23 | 13,0% | 3 | |
| Pinto | 7,2% | 30 | 10,0% | 3 | |
| Kundu | 9,5% | 39 | 7,7% | 3 | |
| Varadero | 8,9% | 34 | 8,8% | 3 | |
| Bávaro | 9,2% | 34 | 8,8% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €140 | -27.7% vs prev (€194) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |