| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Estambul | 10,1% | 521 | 10,0% | 52 | |
| Roma | 11,7% | 265 | 10,2% | 27 | |
| Sharm El Sheikh | 10,1% | 198 | 10,6% | 21 | |
| Viena | 12,3% | 223 | 10,3% | 23 | |
| Dubái | 12,3% | 206 | 9,7% | 20 | |
| Milán | 10,7% | 161 | 10,6% | 17 | |
| Hurghada | 10,7% | 137 | 9,5% | 13 | |
| París | 10,3% | 103 | 8,7% | 9 | |
| Barcelona | 10,9% | 79 | 8,9% | 7 | |
| Venecia | 8,9% | 62 | 9,7% | 6 | |
| Madrid | 12,0% | 55 | 9,1% | 5 | |
| Ámsterdam | 11,3% | 49 | 10,2% | 5 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 24.6% | +6.4pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Media | Search-to-Quote | 11.3% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |