| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Roma | 7,1% | 124 | 9,7% | 12 | |
| Dubái | 7,7% | 132 | 9,8% | 13 | |
| Hurghada | 7,6% | 102 | 9,8% | 10 | |
| Sharm El Sheikh | 7,4% | 86 | 9,3% | 8 | |
| Estambul | 8,0% | 80 | 10,0% | 8 | |
| Bangkokk | 7,2% | 58 | 10,3% | 6 | |
| Madrid | 6,6% | 50 | 10,0% | 5 | |
| Barcelona | 7,6% | 32 | 9,4% | 3 | |
| Alanya | 7,1% | 29 | 10,3% | 3 | |
| Kusadasi | 6,2% | 20 | 10,0% | 2 | |
| Antalya | 8,1% | 23 | 8,7% | 2 | |
| Marsa Alam | 7,4% | 20 | 10,0% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €118 | -14.0% vs prev (€137) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 37.1% | >30% | Review cancellation policies. Consider deposit requirements. |