| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 9,1% | 201 | 9,5% | 19 | |
| Madrid | 9,4% | 146 | 9,6% | 14 | |
| Barcelona | 10,2% | 136 | 10,3% | 14 | |
| Bávaro | 10,4% | 94 | 9,6% | 9 | |
| Cancún | 7,4% | 52 | 9,6% | 5 | |
| La Habana | 6,3% | 44 | 11,4% | 5 | |
| Buenos Aires | 7,6% | 51 | 9,8% | 5 | |
| Varadero | 7,9% | 51 | 9,8% | 5 | |
| Roma | 7,5% | 41 | 9,8% | 4 | |
| Río Janeiro | 8,8% | 45 | 8,9% | 4 | |
| Miami | 10,1% | 41 | 9,8% | 4 | |
| Hurghada | 7,4% | 30 | 10,0% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €146 | -32.7% vs prev (€217) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.6% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 36.8% | >30% | Review cancellation policies. Consider deposit requirements. |