| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 7,9% | 178 | 10,1% | 18 | |
| Madrid | 10,4% | 196 | 9,7% | 19 | |
| Barcelona | 11,0% | 140 | 10,0% | 14 | |
| Roma | 9,1% | 84 | 9,5% | 8 | |
| París | 11,4% | 85 | 10,6% | 9 | |
| Hurghada | 14,0% | 80 | 10,0% | 8 | |
| Milán | 8,4% | 47 | 8,5% | 4 | |
| Bávaro | 6,9% | 28 | 10,7% | 3 | |
| Sevilla | 7,4% | 27 | 11,1% | 3 | |
| Buenos Aires | 13,3% | 46 | 8,7% | 4 | |
| Kuta | 8,2% | 22 | 9,1% | 2 | |
| Budapest | 7,3% | 19 | 10,5% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €180 | -53.5% vs prev (€388) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 42.9% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 9.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |