| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 11,2% | 592 | 9,3% | 55 | |
| Doha | 9,0% | 107 | 9,3% | 10 | |
| Amman | 9,6% | 89 | 10,1% | 9 | |
| Cairo | 8,5% | 78 | 10,3% | 8 | |
| Phukett | 6,0% | 46 | 10,9% | 5 | |
| Madrid | 10,0% | 76 | 10,5% | 8 | |
| Milán | 8,3% | 62 | 9,7% | 6 | |
| Cantón-Guangzhou | 8,6% | 58 | 10,3% | 6 | |
| Estambul | 8,4% | 56 | 10,7% | 6 | |
| Mascate | 7,3% | 48 | 10,4% | 5 | |
| París | 8,3% | 47 | 10,6% | 5 | |
| Riyadh | 11,7% | 61 | 9,8% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €192 | -36.2% vs prev (€300) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 40.4% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 9.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |