| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 7,9% | 219 | 9,6% | 21 | |
| Riyadh | 8,7% | 65 | 10,8% | 7 | |
| París | 7,8% | 50 | 10,0% | 5 | |
| Hurghada | 7,0% | 45 | 11,1% | 5 | |
| Washington D.C. | 6,2% | 30 | 10,0% | 3 | |
| Cairo | 9,0% | 41 | 9,8% | 4 | |
| Kuala Lumpur | 7,5% | 30 | 10,0% | 3 | |
| La Meca | 7,6% | 29 | 10,3% | 3 | |
| Barcelona | 8,5% | 30 | 10,0% | 3 | |
| Al Madinah al Munawwarah | 8,0% | 28 | 7,1% | 2 | |
| Berlín | 6,5% | 20 | 10,0% | 2 | |
| Seminyak | 5,7% | 17 | 11,8% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €125 | -49.8% vs prev (€250) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |