| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 40,1% | 934 | 9,6% | 90 | |
| Moscú | 34,6% | 379 | 10,3% | 39 | |
| Roma | 50,4% | 544 | 9,7% | 53 | |
| Singapur | 40,4% | 433 | 9,7% | 42 | |
| Barcelona | 46,8% | 497 | 9,3% | 46 | |
| Madrid | 30,7% | 255 | 10,2% | 26 | |
| Cairo | 32,7% | 270 | 10,4% | 28 | |
| Londres | 59,1% | 476 | 9,9% | 47 | |
| Zúrich | 36,8% | 282 | 9,6% | 27 | |
| Doha | 27,6% | 209 | 10,5% | 22 | |
| Praga | 36,2% | 272 | 10,7% | 29 | |
| Tokio | 44,9% | 310 | 9,4% | 29 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €140 | -28.8% vs prev (€197) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 14.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |