| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Fundao | 8,5% | 1051 | 10,0% | 105 | |
| Lisboa | 6,6% | 71 | 11,3% | 8 | |
| Vigo | 9,4% | 94 | 9,6% | 9 | |
| Braga | 6,6% | 49 | 10,2% | 5 | |
| Alvor | 7,8% | 57 | 12,3% | 7 | |
| Coimbra | 7,4% | 52 | 9,6% | 5 | |
| Portimão | 10,4% | 58 | 8,6% | 5 | |
| Caniço | 11,2% | 62 | 9,7% | 6 | |
| Fátima | 12,6% | 67 | 9,0% | 6 | |
| Figueira Da Foz | 8,6% | 44 | 11,4% | 5 | |
| Ponta Delgada | 9,0% | 43 | 9,3% | 4 | |
| Costa De Caparica | 9,2% | 40 | 10,0% | 4 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Media | Search-to-Quote | 7.4% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 32.0% | >30% | Review cancellation policies. Consider deposit requirements. |