| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 8,6% | 250 | 9,2% | 23 | |
| Roma | 8,2% | 79 | 8,9% | 7 | |
| Atenas | 6,5% | 51 | 9,8% | 5 | |
| Praga | 7,8% | 59 | 10,2% | 6 | |
| París | 7,8% | 55 | 10,9% | 6 | |
| La Meca | 6,8% | 40 | 12,5% | 5 | |
| Ámsterdam | 6,9% | 40 | 10,0% | 4 | |
| Tiflis | 9,1% | 48 | 10,4% | 5 | |
| Madrid | 6,5% | 31 | 12,9% | 4 | |
| Doha | 8,0% | 37 | 10,8% | 4 | |
| Eindhoven | 13,5% | 60 | 10,0% | 6 | |
| Riyadh | 6,4% | 22 | 9,1% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €269 | -12.6% vs prev (€308) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |