| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 11,4% | 191 | 9,9% | 19 | |
| París | 7,8% | 90 | 11,1% | 10 | |
| Roma | 7,6% | 70 | 10,0% | 7 | |
| Estambul | 9,7% | 68 | 8,8% | 6 | |
| Sousse | 7,2% | 47 | 12,8% | 6 | |
| Cancún | 7,6% | 42 | 9,5% | 4 | |
| Tallín | 7,1% | 39 | 10,3% | 4 | |
| Dublín | 10,4% | 56 | 8,9% | 5 | |
| Barcelona | 8,2% | 38 | 10,5% | 4 | |
| Alvor | 9,1% | 35 | 8,6% | 3 | |
| Turín | 6,5% | 20 | 10,0% | 2 | |
| Fundao | 6,4% | 19 | 10,5% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €44 | -33.7% vs prev (€66) | Possible competitor substitution. Review rate parity. |
| Alta | Cancel Rate | 42.6% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 8.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |