| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Cayo Santa María Ciudad | 9,0% | 1475 | 10,0% | 147 | |
| Playa Ancón | 7,9% | 91 | 11,0% | 10 | |
| Varadero | 9,5% | 109 | 10,1% | 11 | |
| Santa María Music Fest | 8,5% | 61 | 9,8% | 6 | |
| La Habana | 13,8% | 33 | 9,1% | 3 | |
| Cuba | 12,4% | 25 | 8,0% | 2 | |
| Cayo Cocoo | 5,2% | 9 | 11,1% | 1 | |
| Cienfuegos | 8,4% | 11 | 9,1% | 1 | |
| Guardalavaca | 14,2% | 16 | 12,5% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €102 | -34.8% vs prev (€157) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.1% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |