| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Funchal | 21,3% | 456 | 9,9% | 45 | |
| Oporto | 26,5% | 492 | 10,2% | 50 | |
| Lisboa | 29,0% | 536 | 10,1% | 54 | |
| Faro | 28,4% | 266 | 10,2% | 27 | |
| Coimbra | 23,6% | 220 | 11,4% | 25 | |
| Caniço | 8,5% | 78 | 11,5% | 9 | |
| Covilha | 22,4% | 137 | 9,5% | 13 | |
| Ponta Delgada | 21,2% | 129 | 9,3% | 12 | |
| Vila Baleira | 11,3% | 65 | 10,8% | 7 | |
| Aveiro | 27,4% | 141 | 9,2% | 13 | |
| Vigo | 8,6% | 44 | 11,4% | 5 | |
| Évora | 32,4% | 165 | 8,5% | 14 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €55 | -21.9% vs prev (€70) | Possible competitor substitution. Review rate parity. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |