| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Buzios | 8,1% | 132 | 9,8% | 13 | |
| Bávaro | 9,0% | 77 | 9,1% | 7 | |
| La Habana | 9,3% | 77 | 9,1% | 7 | |
| Varadero | 10,6% | 81 | 9,9% | 8 | |
| Río Janeiro | 7,5% | 43 | 9,3% | 4 | |
| Florianópolis | 8,0% | 39 | 10,3% | 4 | |
| Barcelona | 6,8% | 30 | 10,0% | 3 | |
| Orlando | 6,9% | 28 | 10,7% | 3 | |
| Tulum | 10,6% | 39 | 10,3% | 4 | |
| Bogotá | 10,6% | 38 | 10,5% | 4 | |
| Cayo Santa María Ciudad | 9,1% | 32 | 9,4% | 3 | |
| Buenos Aires | 6,5% | 20 | 10,0% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 19.5% | +19.5pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Media | Search-to-Quote | 8.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |