| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Roma | 5,7% | 56 | 10,7% | 6 | |
| Barcelona | 7,3% | 65 | 9,2% | 6 | |
| Madrid | 8,6% | 63 | 9,5% | 6 | |
| Viena | 6,0% | 38 | 10,5% | 4 | |
| La Habana | 11,3% | 68 | 10,3% | 7 | |
| Dubái | 8,2% | 31 | 9,7% | 3 | |
| Innsbruck | 4,8% | 17 | 11,8% | 2 | |
| Nungwi | 7,1% | 21 | 9,5% | 2 | |
| Varadero | 11,5% | 33 | 9,1% | 3 | |
| Flic En Flac | 5,4% | 15 | 13,3% | 2 | |
| Montego Bay | 7,2% | 20 | 10,0% | 2 | |
| Phukett | 8,7% | 24 | 8,3% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €216 | -21.8% vs prev (€277) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |