| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Cusco | 9,9% | 85 | 10,6% | 9 | |
| Dubái | 7,1% | 44 | 9,1% | 4 | |
| Rovaniemi | 9,4% | 43 | 9,3% | 4 | |
| París | 6,8% | 30 | 10,0% | 3 | |
| Alemania | 23,9% | 99 | 10,1% | 10 | |
| Disneyland Resort Paris | 7,6% | 31 | 9,7% | 3 | |
| Pattaya | 6,7% | 24 | 8,3% | 2 | |
| Atenas | 6,2% | 19 | 10,5% | 2 | |
| Lima | 11,8% | 25 | 8,0% | 2 | |
| Bruselas | 5,9% | 10 | 10,0% | 1 | |
| Adana | 4,4% | 7 | 14,3% | 1 | |
| Tallín | 6,3% | 10 | 10,0% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €129 | -13.4% vs prev (€149) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 7.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |