| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 10,6% | 307 | 10,4% | 32 | |
| Barcelona | 10,7% | 207 | 10,6% | 22 | |
| Estambul | 10,2% | 101 | 9,9% | 10 | |
| Roma | 11,2% | 107 | 10,3% | 11 | |
| Cancún | 8,2% | 68 | 10,3% | 7 | |
| Viena | 8,6% | 70 | 11,4% | 8 | |
| Bruselas | 11,8% | 94 | 9,6% | 9 | |
| Las Vegas | 10,4% | 69 | 10,1% | 7 | |
| Nueva York | 10,8% | 70 | 11,4% | 8 | |
| París | 8,3% | 49 | 10,2% | 5 | |
| Calgary | 10,8% | 61 | 9,8% | 6 | |
| Hurghada | 4,9% | 23 | 13,0% | 3 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €181 | -13.3% vs prev (€208) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 9.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 36.7% | >30% | Review cancellation policies. Consider deposit requirements. |