| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Praga | 11,1% | 68 | 10,3% | 7 | |
| Lisboa | 9,5% | 51 | 11,8% | 6 | |
| Barcelona | 10,1% | 48 | 10,4% | 5 | |
| Roma | 16,8% | 67 | 10,4% | 7 | |
| Tiflis | 17,5% | 66 | 10,6% | 7 | |
| Londres | 20,0% | 71 | 9,9% | 7 | |
| Viena | 15,6% | 43 | 9,3% | 4 | |
| Berlín | 8,7% | 23 | 8,7% | 2 | |
| Varsovia | 13,1% | 29 | 10,3% | 3 | |
| Bucarest | 9,1% | 18 | 11,1% | 2 | |
| Niza | 4,0% | 7 | 14,3% | 1 | |
| Madrid | 10,4% | 18 | 11,1% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Media | Search-to-Quote | 9.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |