| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Berlín | 16,3% | 574 | 9,2% | 53 | |
| Dubái | 21,2% | 592 | 9,8% | 58 | |
| Múnich | 11,9% | 182 | 10,4% | 19 | |
| Nueva York | 19,8% | 283 | 9,9% | 28 | |
| Londres | 14,6% | 187 | 10,2% | 19 | |
| Hamburgo | 14,5% | 167 | 10,2% | 17 | |
| Colonia | 12,2% | 116 | 10,3% | 12 | |
| Bormujos | 21,1% | 193 | 10,4% | 20 | |
| Cairo | 13,2% | 101 | 9,9% | 10 | |
| Roma | 17,0% | 129 | 10,9% | 14 | |
| Orlando | 18,1% | 135 | 10,4% | 14 | |
| Estambul | 12,4% | 89 | 10,1% | 9 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €88 | -35.4% vs prev (€136) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 13.0% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 37.7% | >30% | Review cancellation policies. Consider deposit requirements. |