DORMANT Guest Incoming ES

69,3
Revenue
€37746
Cancel Rate
22,1%
S2Q
22,5%
avg 19,3%
Q2B
10,0%
avg 9,5%
Cancel
22,1%
avg 21,7%
ADR
€96,8
avg €164,7
Lead Time
15d
avg 14,5d
Rooming
95,1
avg 95,9
Monthly Evolution (6 months)
vs Portfolio Average
Top Destinations by Revenue
LOS Distribution
Search → Quote → Book Funnel by Destination
DestinationSearchesS2Q%QuotesQ2B%Books
Barcelona 25,1% 551 10,3% 57
Dubái 38,7% 842 9,9% 83
Madrid 27,9% 562 10,1% 57
Hurghada 23,7% 323 10,2% 33
Varadero 37,8% 490 10,0% 49
Andorra la Vella - Escaldes 28,5% 299 10,0% 30
Puerto De La Cruz 30,4% 305 10,2% 31
Sevilla 28,2% 282 9,9% 28
Roma 30,1% 245 11,0% 27
La Habana 29,0% 224 9,4% 21
Guardalavaca 27,4% 205 10,7% 22
Sharm El Sheikh 32,9% 232 9,1% 21
Active Alerts (2)
PriorityMetricCurrentThresholdAction
Alta ADR€97 -24.5% vs prev (€128)Possible competitor substitution. Review rate parity.
Media ActivityNo recent bookings 0 in 30dReactivation campaign with commission incentive.