| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Dubái | 12,8% | 589 | 9,3% | 55 | |
| Cairo | 11,9% | 164 | 11,6% | 19 | |
| Kuala Lumpur | 7,8% | 98 | 12,2% | 12 | |
| Abu Dabi | 9,5% | 109 | 11,0% | 12 | |
| Mascate | 10,3% | 118 | 9,3% | 11 | |
| La Meca | 9,1% | 101 | 10,9% | 11 | |
| Estambul | 10,9% | 102 | 8,8% | 9 | |
| Roma | 11,2% | 95 | 9,5% | 9 | |
| Al Madinah al Munawwarah | 15,8% | 129 | 10,9% | 14 | |
| Riyadh | 10,1% | 71 | 9,9% | 7 | |
| Londres | 12,5% | 88 | 9,1% | 8 | |
| Milán | 22,8% | 141 | 9,9% | 14 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €244 | -34.0% vs prev (€370) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 11.6% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |