| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Cancún | 6,9% | 53 | 11,3% | 6 | |
| Montevideo | 6,6% | 47 | 10,6% | 5 | |
| Colonia del Sacramento | 9,3% | 57 | 8,8% | 5 | |
| Madrid | 6,6% | 40 | 10,0% | 4 | |
| Zermatt | 7,0% | 36 | 11,1% | 4 | |
| Orlando | 5,3% | 27 | 11,1% | 3 | |
| Roma | 14,4% | 70 | 10,0% | 7 | |
| San Pedro de Atacama | 8,9% | 37 | 10,8% | 4 | |
| El Calafate | 5,0% | 16 | 12,5% | 2 | |
| Budapest | 7,8% | 24 | 8,3% | 2 | |
| Punta Arenas | 6,0% | 18 | 11,1% | 2 | |
| Mercedes | 6,7% | 20 | 10,0% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €168 | -41.5% vs prev (€288) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 8.7% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 33.3% | >30% | Review cancellation policies. Consider deposit requirements. |