| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Braga | 9,0% | 252 | 9,9% | 25 | |
| Matalascañas | 7,5% | 140 | 10,0% | 14 | |
| Praia da Rocha | 8,4% | 88 | 10,2% | 9 | |
| Albufeira | 8,1% | 70 | 10,0% | 7 | |
| Benalmádena | 9,7% | 60 | 10,0% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 22.6% | +5.9pp vs prev | Urgent meeting. Analyze cancellation reasons and review SLA. |
| Media | Search-to-Quote | 7.8% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |