| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Río Janeiro | 10,8% | 128 | 10,2% | 13 | |
| Cartagena de Indias | 8,8% | 104 | 10,6% | 11 | |
| Porto de Galinhas | 8,2% | 82 | 12,2% | 10 | |
| Parnamirim | 8,2% | 73 | 11,0% | 8 | |
| Sao Paulo | 6,7% | 59 | 11,9% | 7 | |
| Praia da Pipa | 8,8% | 66 | 10,6% | 7 | |
| Madrid | 7,7% | 55 | 10,9% | 6 | |
| San Carlos de Bariloche | 11,3% | 74 | 8,1% | 6 | |
| Santiago | 10,8% | 66 | 10,6% | 7 | |
| El Calafate | 14,2% | 75 | 9,3% | 7 | |
| Brasil | 9,7% | 51 | 9,8% | 5 | |
| Florianópolis | 11,8% | 62 | 9,7% | 6 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €208 | -35.5% vs prev (€322) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 10.2% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 33.6% | >30% | Review cancellation policies. Consider deposit requirements. |