| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Río Janeiro | 6,4% | 68 | 10,3% | 7 | |
| Roma | 10,0% | 101 | 9,9% | 10 | |
| Cancún | 8,7% | 40 | 10,0% | 4 | |
| Praia da Pipa | 8,4% | 37 | 8,1% | 3 | |
| Miami | 7,6% | 29 | 10,3% | 3 | |
| Orlando | 6,2% | 20 | 10,0% | 2 | |
| Cartagena de Indias | 7,4% | 23 | 8,7% | 2 | |
| Porto de Galinhas | 6,7% | 20 | 10,0% | 2 | |
| Maceió | 7,1% | 19 | 10,5% | 2 | |
| Brasil | 5,7% | 15 | 13,3% | 2 | |
| Edimburgo | 18,4% | 47 | 8,5% | 4 | |
| Balneario De Camboriu | 4,7% | 10 | 10,0% | 1 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | ADR | €229 | -28.7% vs prev (€322) | Possible competitor substitution. Review rate parity. |
| Media | Search-to-Quote | 6.5% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |
| Media | Cancel Rate | 33.3% | >30% | Review cancellation policies. Consider deposit requirements. |