| Destination | Searches | S2Q% | Quotes | Q2B% | Books |
|---|---|---|---|---|---|
| Roma | 14,8% | 132 | 9,8% | 13 | |
| Nueva York | 9,8% | 79 | 10,1% | 8 | |
| Río Janeiro | 7,1% | 53 | 9,4% | 5 | |
| Barcelona | 7,1% | 40 | 10,0% | 4 | |
| Bávaro | 6,6% | 37 | 10,8% | 4 | |
| Medellín | 6,7% | 36 | 11,1% | 4 | |
| Buzios | 7,3% | 36 | 11,1% | 4 | |
| Dubái | 8,4% | 33 | 9,1% | 3 | |
| Cartagena de Indias | 6,8% | 20 | 10,0% | 2 | |
| Orlando | 7,5% | 21 | 9,5% | 2 | |
| Madrid | 7,6% | 21 | 9,5% | 2 | |
| Maceió | 9,4% | 26 | 7,7% | 2 |
| Priority | Metric | Current | Threshold | Action |
|---|---|---|---|---|
| Alta | Cancel Rate | 53.8% | >30% | Review cancellation policies. Consider deposit requirements. |
| Media | Search-to-Quote | 7.9% | <15% | Lost opportunity. Review catalogue and pricing for this client. |
| Media | Activity | No recent bookings | 0 in 30d | Reactivation campaign with commission incentive. |